Frequently Asked Questions

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Course content and activities

General information can be found in the course description on the main course page. You have to be signed in to see the “Course” page in your menue. You may find your course with the link:

(This is only visible if you are signed in!)

Information about assignments: While this varies from course to course, generally assignments and peer reviews (if applicable) are due on a weekly basis with the first due at the end of the first week. Most course instructors will send out reminder emails. Course content and materials of future weeks are usually not available until that given week.

Emails: Also be sure to check out regulary your emails for “Announcements” and course related information.

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“At one glance” – on the main course description page – provides a short overview about:

  • course title and course category,
  • it’s duration as well as dates when the course starts and finishes,
  • the estimated hours of work on course content and assignments,
  • and any requirements necesairy for the course.

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Course outcome

The main expected result of this course is that you will have improved your English language skills and work more independently and with greater confidence in the field of European trade mark protection procedures. To reach this, we will mainly focus in this course on developing…

 vocabulary and language use in the professional context of trade mark registration,

 communication skills within the context of intercultural relations,

attitude of openness, curiosity and encouragement to speak English.

With this we would also like to strengthen your ability to navigate through the world of communication of the Office for Harmonization in the Internal Market (OHIM).

Course content and materials

“The Language of Trade Marks – the Basics” is an on-line English language training that is especially developed and adapted to patent attorneys who would like to develop their English language skills in the context matter of Community Trade Marks (CTM).

The course structure  is based on the OHIM’s CTM registration procedure from filing a CTM application to its registration, and the various activities will expose you to the specific language used in intellectual property (IP) protection matters.

The character of  this course

We would like to introduce different topics and try out various forms of engaging you with course materials because every person learns differently. In order to be able to improve the design of our course, we will regularly ask you for feedback on content, tasks, assignments and the functionality of the platform.

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The course “The Language of Trade Marks – the Basics” consists of six weekly modules (see “Course navigation” in the right sidebar). Each weekly lesson will consist of several activities:

a brief introduction and overview,
a review of previously studied vocabulary at the beginning of each week (from week 2),
 various materials and exercises on the weeks’ topics (“Language tasks”),
 one assignment (“Practical task”) at the end of each week, and
tips and recommendations for independent studies (“Do-it-yourself task”): Take your learning into your own hands!

Some of these units we split into several pages in order to avoid endless scrolling 😉

Since there are a lot of different ways to learn on this course, this is what we suggest that you begin with:


Reviewing vocabulary

Beginning with week 2, we start off every week with reviewing the vocabulary from previous lessons. These little tests will help you build a solid base of vocabulary connected to trade marks.



T is for Trade Mark

Lesson topics and language tasks

Each week consists of several units, called lesson topics  focusing on various aspects of trade mark protection and the language connected with it. While you’re working on the different topics, please complete the exercises or quizzes that are connected to them. These language tasks will help you to get some practice and intensify your learning experience.



Take your learning into your own hands

You want to learn more? – This Do-it-yourself part gives you some tips and recommendations for self-study, both on the WHAT and the HOW. It’s optional, but very much recommended… – it’s just 6 weeks and you want to make the best of it, right?



The assignment

Once you’ve completed the units with their exercises, we would like to invite you for a challenge. The assignment is a practical task, where you will be able to put your learning into practice.




What do you think? (Weekly Survey)

At the end of every week we’ll ask you to review your learning, the course materials and the functionality of the on-line platform. This is a way for you to voice your opinions and make suggestions, and for us to get valuable feedback to make improvements.



Each participant is entitled to three 30-minute individual Skype language coaching sessions, which will be available in the final weeks of the course and are to be scheduled individually with the course instructor in mid-course.

The course is individual in nature – your interactions are with the instructor only, at this point the opportunity to discuss and share thoughts about the course and its content with other participants is disabled.

However, at the end of each week you will have an opportunity to share your impressions on the the course content and suggest changes, additions, etc. We would like to encourage you to actively reflect on the course and your learning progress. You can share your reflections only with us (through an anonymous on-line survey) or with other course participants (in an open comment section).

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In order to complete the course and obtain a Statement of Accomplishment you must:

accomplish 60% in the final quiz in week 8 (language task),

submit minimum five assignments (practical tasks).

In order to receive a Statement of Accomplishment with Distinction you must:

accomplish minimum 90% of the final quiz in week 8 (language task),

submit all seven assignments (practical tasks).

In case you missed a deadline, please contact the course instructors.

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Communication via E-mail will be an integral part of any course. You will receive regularly information and updates and you can contact your course instructors by email. Make sure you:

  1. Check your e-mail at least twice per week (more often is better).
  2. Be patient. Don’t expect an immediate response when you send a message. Generally, it may take us one or two days to reply.
  3. Please include “Subject” headings: use “Trademark Basics – …” and add something that is descriptive and refer to a particular topic or task, e.g. „Trademark Basics – CTM examination”.
  4. Try to make every effort to be clear. Online communication lacks the nonverbal cues that fill in much of the meaning in face-to-face communication.
  5. Sign your e-mail messages.
  6. We try to ensure a secure e-mail communication. Nevertheless, never assume that your e-mail can be read by no one except the course instructors and yourself. Others may gain access and read your mail. Never send or keep anything that you would not mind seeing on the evening news ;).


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Many of the guidelines that apply to e-mail also apply to the use of discussions. Use the following conventions when composing a comment or discussion posting:

  1. If you want to send a personal message to the instructor or to another student, use e-mail rather than the discussion forum (see above E-mail Guidlines).
  2. Be patient. Don’t expect an immediate response when you post to the forum.
  3. Respect each other’s ideas, feelings and experience.
  4. Explore disagreements and support assertions with data and evidence.
  5. “Subject” headings: use something that is descriptive and refer to a particular discussion topic or task when applicable.
  6. Avoid posting large blocks of text. If you must, break them into paragraphs and use a space between paragraphs.


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“Netiquette” has evolved to aid us in infusing our electronic communications with some of these missing behavioral pieces. “Emoticons” and other tools have become popular and we encourage their use if it will add to the clarity of your communication:

  • 🙂   happy, pleased
  • 🙁   sad, displeased
  • :-O   surprised
  • >:-|   angry

You may use abbreviations when possible. Examples:

  • LOL   laugh out loud, “I find this funny”
  • ROFL   rolling on floor laughing, really funny
  • BTW   by the way
  • *grin*   smiling
  • IMHO   in my humble opinion
  • FYI   for your info
  • Flame   antagonistic criticism

Netiquette continues to evolve and we might have constant additions to this growing language. The important thing to remember is that all of the “cute” symbols in the world cannot replace your careful choice of words and “tone” in your communication.


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By using the Site, you accept and agree to be legally bound by the Terms of Service, the Privacy Policy and the Honor Code whether or not you are a registered user. If you don’t agree to them do not use our Services.

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By registering for this course, you agree

to complete all assignments with your own work,

to acknowledge external sources used in your work,

to communicate respectfully with others,

 not to access or attempt to access any other user’s account.

If your activity on elexicon site is inconsistent with the Honor Code we might have to suspend or terminate your account.

Please read the full Honor Code.

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Except where otherwise noted, you may use the content and materials compiled by the operators of this site for you own personal learning. Contents of third parties are marked as such. The course uses information and materials provided with permission from the Office for Harmonization in the Internal Market (OHIM).

Should you nonetheless notice a copyright infringement, we would ask you to please point it out to us. At the point where infringements of law become known to us, we will immediately delete such contents.


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