8-4-3 Characteristics of a slogan

Question 1 of 24

1. … perceived by the relevant public, apart from their promotional function, as an indication of the commercial origin of the goods or services in question

A. is likely to be found distinctive
B. is likely to be found non-distinctive

Question 2 of 24

2. … having a number of meanings

A. is likely to be found distinctive
B. is likely to be found non-distinctive

Question 3 of 24

3. …perceived as a promotional laudatory expression and not as an indication of commercial origin.

A. is likely to be found distinctive
B. is likely to be found non-distinctive

Question 4 of 24

4. … constituting a play on words

A. is likely to be found distinctive
B. is likely to be found non-distinctive

Question 5 of 24

5. … lacking secondary or covert meaning

A. is likely to be found distinctive
B. is likely to be found non-distinctive

Question 6 of 24

6. … introducing elements of conceptual intrigue or surprise

A. is likely to be found distinctive
B. is likely to be found non-distinctive

Question 7 of 24

7. … perceived as imaginative, surprising or unexpected

A. is likely to be found distinctive
B. is likely to be found non-distinctive

Question 8 of 24

8. … having particular originality or resonance

A. is likely to be found distinctive
B. is likely to be found non-distinctive

Question 9 of 24

9. … little out of the ordinary

A. is likely to be found distinctive
B. is likely to be found non-distinctive

Question 10 of 24

10. … using sufficiently unorthodox grammatical forms

A. is likely to be found distinctive
B. is likely to be found non-distinctive

Question 11 of 24

11. … whose message to the consumer is plain, direct and unambiguous

A. is likely to be found distinctive
B. is likely to be found non-distinctive

Question 12 of 24

12 … requiring an interpretative effort on the part of the relevant public

A. is likely to be found distinctive
B. is likely to be found non-distinctive

Question 13 of 24

13. … just conveying information about the goods and services applied for

A. is likely to be found distinctive
B. is likely to be found non-distinctive

Question 14 of 24

14. … which is easily understood by the relevant public

A. is likely to be found distinctive
B. is likely to be found non-distinctive

Question 15 of 24

15. …. triggering in the minds of the relevant public a cognitive process

A. is likely to be found distinctive
B. is likely to be found non-distinctive

Question 16 of 24

16. … perceived by the public as an advertising message extolling the qualities of the goods or services in question

A. is likely to be found distinctive
B. is likely to be found non-distinctive

Question 17 of 24

17. … containing unusual syntactic structures

A. is likely to be found distinctive
B. is likely to be found non-distinctive

Question 18 of 24

18. … whose meaning is vague or impenetrable

A. is likely to be found distinctive
B. is likely to be found non-distinctive

Question 19 of 24

19. … whose meaning of the sign is clear and does not leave any doubts

A. is likely to be found distinctive
B. is likely to be found non-distinctive

Question 20 of 24

20. … a promotional laudatory message highlighting the positive aspects of the goods or services

A. is likely to be found distinctive
B. is likely to be found non-distinctive

Question 21 of 24

21. … using alliteration, metaphors, rhyme, paradox or other lingustic and stylistic devices

A. is likely to be found distinctive
B. is likely to be found non-distinctive

Question 22 of 24

22. … A banal slogan

A. is likely to be found distinctive
B. is likely to be found non-distinctive

Question 23 of 24

23. … perceived by the relevant public as a mere promotional formula

A. is likely to be found distinctive
B. is likely to be found non-distinctive

Question 24 of 24

24. … whose interpretation doesn’t require considerable mental effort on the part of the relevant consumers

A. is likely to be found distinctive
B. is likely to be found non-distinctive

8-4-3 Characteristics of a slogan

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