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Question 1 of 24
1. Question
1. … perceived by the relevant public, apart from their promotional function, as an indication of the commercial origin of the goods or services in question
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Question 2 of 24
2. Question
2. … having a number of meanings
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Question 3 of 24
3. Question
3. …perceived as a promotional laudatory expression and not as an indication of commercial origin.
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Question 4 of 24
4. Question
4. … constituting a play on words
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Question 5 of 24
5. Question
5. … lacking secondary or covert meaning
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Question 6 of 24
6. Question
6. … introducing elements of conceptual intrigue or surprise
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Question 7 of 24
7. Question
7. … perceived as imaginative, surprising or unexpected
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Question 8 of 24
8. Question
8. … having particular originality or resonance
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Question 9 of 24
9. Question
9. … little out of the ordinary
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Question 10 of 24
10. Question
10. … using sufficiently unorthodox grammatical forms
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Question 11 of 24
11. Question
11. … whose message to the consumer is plain, direct and unambiguous
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Question 12 of 24
12. Question
12 … requiring an interpretative effort on the part of the relevant public
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Question 13 of 24
13. Question
13. … just conveying information about the goods and services applied for
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Question 14 of 24
14. Question
14. … which is easily understood by the relevant public
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Question 15 of 24
15. Question
15. …. triggering in the minds of the relevant public a cognitive process
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Question 16 of 24
16. Question
16. … perceived by the public as an advertising message extolling the qualities of the goods or services in question
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Question 17 of 24
17. Question
17. … containing unusual syntactic structures
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Question 18 of 24
18. Question
18. … whose meaning is vague or impenetrable
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Question 19 of 24
19. Question
19. … whose meaning of the sign is clear and does not leave any doubts
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Question 20 of 24
20. Question
20. … a promotional laudatory message highlighting the positive aspects of the goods or services
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Question 21 of 24
21. Question
21. … using alliteration, metaphors, rhyme, paradox or other lingustic and stylistic devices
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Question 22 of 24
22. Question
22. … A banal slogan
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Question 23 of 24
23. Question
23. … perceived by the relevant public as a mere promotional formula
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Question 24 of 24
24. Question
24. … whose interpretation doesn’t require considerable mental effort on the part of the relevant consumers