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1. Consumers who purchase goods and services to satisfy their personal needs are ________________.
2. Consumers who may purchase goods and/or services in the future are _____________.
3. The distinctive character of a trade mark must be assessed, first, by reference to the goods or services in respect of which registration of the sign is sought and, second, by reference to the perception of the section of the public targeted, which is composed of the ____________ of those goods or services.
4. If the goods or services of both marks are targeted at the general public, the ______________ consumers are the general public.
5. The risk that the public might believe that the goods or services in question come from the same undertaking or from economically-linked undertakings constitues a likelihood of _________.
6. The relevant consumers are likely to associate the contested mark with the earlier sign, that is to say, establish a ____________ link between the signs.
7. In principle, the relevant public and the _____________ of attention are independent of each other.
8. The fact that the relevant public consists of the general public does not necessarily mean that the level of attention is average. Likewise, the fact that the goods at issue are targeted at ___________ does not necessarily mean that the level of attention is high.
9. A heightened level of attention does not automatically lead to a finding of no likelihood of confusion. All other factors have to be ____________ into account. Consequently, a likelihood of confusion can exist despite a high degree of attention.
10. Expensive, infrequent and potentially hazardous purchases correspond with the consumer’s _________ degree of attention.