5-3-2 Comparison of Goods and Services

1. What need do these goods/services satisfy? What problem do they solve? What are they for?

2. Do the goods/services have the same points of sale or are they usually provided or offered at the same or similar places?

3. Are the goods/services targeted at the general consumer or professional customers?

4. “What is it?”

For goods:

What ingredients, materials are the goods made of? What is their composition?

How do they work? What is their functioning principle?

In what physical condition are they? Are they liquid/solid, hard/soft, flexible/rigid, etc?

For services:

What kind of activity is provided to third parties?

5. Are the goods/services interchangeable and can be substituted by the other?

6. Who is responsible for manufacturing the good or providing the service? How likely is it that the goods/services coincide in producer/provider?

7. How are these goods/services used?

8. Is there is a close connection between the goods/services, in the sense that one is indispensable (essential) or important (significant) for the use of the other?