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Question 1 of 1
1. Question
Drag and drop the items to the right sentences.
Sort elements
- intended purpose
- distribution channels
- relevant public
- nature
- in competition
- usual origin
- method of use
- complementarity
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1. What need do these goods/services satisfy? What problem do they solve? What are they for?
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2. Do the goods/services have the same points of sale or are they usually provided or offered at the same or similar places?
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3. Are the goods/services targeted at the general consumer or professional customers?
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4. “What is it?”
For goods:
What ingredients, materials are the goods made of? What is their composition?
How do they work? What is their functioning principle?
In what physical condition are they? Are they liquid/solid, hard/soft, flexible/rigid, etc?
For services:
What kind of activity is provided to third parties? -
5. Are the goods/services interchangeable and can be substituted by the other?
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6. Who is responsible for manufacturing the good or providing the service? How likely is it that the goods/services coincide in producer/provider?
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7. How are these goods/services used?
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8. Is there is a close connection between the goods/services, in the sense that one is indispensable (essential) or important (significant) for the use of the other?