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1. Trade marks help consumers to get to know the company behind its products or services.
2. Registering trade marks will help your company earn good reputation.
3. A registered trade mark will allow you to fight your competitors.
4. Counterfeiting is on the decrease in the EU.
5. According to the Director of Brands2LIFE the CTM registration was a perfect solution for his company.
6. SMEs are EUIPO’s major target group.
7. The top world brands play an essential role in developing the European economy.
8. EUIPO is solely responsible for streamlining the trade mark registration procedures in Europe.